Book reading is always a good idea, don't you agree? We have selected four of the best books we have read this year for your summer vacation book list. …

It’s a shiny new tool for strong wordsmiths. Twitter announced its brand new writing tool: Twitter Notes. Actually, is a writing tool giving writers the ability to create stories and other longform content, called Notes, for their Twitter followers to engage with. …

What converted into new clients? It was a big surprise for us! IDEADECO SEO Copywriting team decided to publish 26 new stories on Medium in July 2022. We wanted to see how this (almost) daily content creation strategy would impact our official website traffic. We received only 2% more new…

Make good use of your copywriting time. Digital Marketing and SEO are interesting topics, indeed. But when you have a general topic your focused audience won't be able to know what to expect from your article. …

Unfortunately, we regularly hear or read reports of workplace mobbing. Mobbing is the psychological pressure exerted on employees by supervisors and employers, either through words or actions. How is it different from bullying? I would say mainly in the context of what happens and the indirect exercise of power that…

Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, research, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well-structured blog can bring traffic to your website…

Take the time to explore and trust your own compass. Without a clear vision of what are your True North principles, you can never write and actually do anything in life. And no, aiming to earn big money isn’t going to get you too far. Define why you are writing…

Getting published and setting a content strategy had never been easier. Is that enough to stand out? Yes, you can pick a topic, find your general brand voice, set your digital assets, and start publishing your content. We wish that these steps would be enough to put our brand at…

SEO Experts Aka Web Perfectionists Please, stop confusing SEO Experts with SEO Copywriters. Search Engine Optimization professionals are crazy people. Yes, they are! They are crazy about numbers and data. SEO Experts execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Daily…