Back to Basics: Instagram is All About Engagement and Communication

This is how you can use Instagram to empower brand awareness and get the best organic traffic.

Instagram can empower your Brand Awareness activities in several ways. After all, it’s the King of Content Marketing Strategy and Community Building. As you plan your Instagram marketing strategy, make room for this giant. People will find you and your brand in their search for great content on Instagram.

Having said that, take into consideration the importance of knowing the right facts about this everlasting popular social network. Owning the right information could help you to make the right decisions for your online business growth. Take a good look at these Instagram stats you need to be aware of before you set your next content marketing and SEO strategy.

Photo by Areti Vassou

Instagram Statistics

1.16 Billion people use Instagram every month in 2021. Surprisingly the 88% of users are living outside of the USA. As expected the 51% are female users and 49% are male users. People spend 30–60 minutes every day on Instagram.

With over 1.16 billion monthly active users, Instagram leads the game in the Economy of Attention, as the most powerful social media platform. On average, there are 95 million photos and videos posted each day with 3.5 billion likes.

To make it more obvious: 1.16 Billion people are spending 30–60 minutes every day on Instagram. 1.16B x 60 minutes, means that people are connected for 69.600.000.000 minutes every day.

What are they looking for? 81% of people use Instagram to search for products and services of their specific interests. That’s a rough number of 939.600.000 people who are online every day on Instagram (51% are women and 49% are men).

For all the business owners out there it’s crucial to comprehend the rising opportunity for new audiences and clients within Instagram. 130 Million users tap on shopping posts every month on Instagram. That’s a huge number, right?

50% of people have visited a website to buy a product or a service. Write down the number: 65 Million people have visited a website that has previously discovered on Instagram. On top of that, 500 Million Stories are published daily. Most of them have a shopping tab, which opens a new entry point to your business from the most powerful social media channel.

The numbers are leading us to one major conclusion: Instagram is a must-have digital asset for your brand. Even though Instagram is primarily used through a mobile app, it still belongs to the golden list of the top 10 for website visits.

Create authentic content every day

Create authentic content, great-looking photos, inspiring texts, and add the best hashtags for your Instagram feed. Inspire people with a real online conversation and you will see amazing results.

Let’s starts with the basics. First of all your pictures should be excellent and full of real meaning. Showing your personality (brand or company or product or service) means that your pictures tell something new about your philosophy, values, and life story.

The text content is as important as the pictures. Unless you wish to use only photos and a couple of hashtags as part of your marketing strategy, it is not the better approach for Instagram communication. Your posts can have up to 2,200 characters (clicks) in length and a maximum of 30 hashtags. Always use location and at least one brand hashtag.

Be real and human. You are talking to real human beings. Yes! After all, it is about communication and engagement. Try to keep people close to your story with a certain quality and quantity of posts. Try to be more of a joy giver and entertain your audience. In case you wish to prompt your followers to take action, please be polite and less salesy. Discover more useful winning tips for great Instagram content creation in this article.

Avoid Banned Instagram Hashtags

Yes, there is a list with banned Instagram hashtags that you should avoid if you don’t want to get penalized by Instagram. The bad news is that this list is changing every week. The good news is that we can check our hashtags before we add them to our IG feed.

Although banned Instagram hashtags mean extra work for each post, in general, I find it a clever way to restrict spam behavior inside the platform. Here is the updated list of banned Instagram hashtags.

Protect your Instagram account by auditing once a month your hashtags. It’s a must-do process for your brand’s protection. Get yourself together and make this Instagram health check-up every single month.

Are you looking for Instagram inspiration?

No worries! We have gathered the top IG posts from our latest Instagram feed and wrote a post about Instagram Inspiration.

We received an interesting question about Ideadeco’s Instagram feed. A newbie Instagrammer wanted to know which of our IG posts had the best reach. Truth be told we had many balls in the air during the last two months and we didn’t publish anything about our brand’s Instagram feed.

To our surprise, some of our best promising posts didn’t perform as well as we expected them. Take into consideration that we almost never spend any money on advertising on Instagram. Usually, we choose 1 or 2 posts every month to promote with less than 15 dollars per month. As a team, we strongly believe in organic results and in building a real connection with our digital community.

We don’t want to pay for people’s attention. We prefer to gain 15 likes and 5 comments from real people that truly care about our content instead of getting hits from hundreds of bot interactions with automated responses.

Digital Strategy Director at www.ideadeco.co Make Ideas Happen @ SEO Copywriting, Branding, Content Marketing, Social Media & Digital Marketing.

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