3 Top Copywriting Questions Answered by Areti Vassou
For some days now, it was in my mind to write an article about the immense significance of empowering and mentoring those who are taking their first steps into the captivating world of copywriting.
As a professional copywriter, I firmly believe that fostering a community of knowledge-sharing and support is not just a noble endeavor, but a pivotal aspect of our own personal growth as copywriters.
We all live in this tremendous huge yellow submarine called “the fast-paced digital age” and the daily arising challenges are overwhelming. To make a long story short, the art of persuasive language holds unparalleled power in shaping perceptions, driving actions, and ultimately, connecting with audiences on a profound level.
As we, seasoned copywriters, traverse our professional journey, it becomes incumbent upon us to impart our hard-earned wisdom and experiences to the new generation of copywriters eagerly seeking to make their mark in this ever-evolving landscape.
Taking the time to mentor and share our expertise is not only a gesture of altruism but also a profound investment in our own growth. Through mentorship, we reinforce our own understanding of our craft, challenge ourselves to stay abreast of emerging trends and cultivate a fresh perspective on our own work.
After the rise of AI in the Copywriting field we receive (daily) many requests from junior copywriters regarding three pillar topics of concern. IDEADECO SEO Copywriting Team answers ALL questions, even if it takes 3–4 weeks to send our response.
Top 3 Frequent Copywriting Questions
We take seriously all copywriting questions but these three have become the most frequent questions in our Copywriting Agency inbox. Well, we usually get 30-40 questions daily, of which 50% are taping around these:
- How Can I Get Better At Copywriting?
- Why is there such a high demand for exceptional online content?
- How to deal with an unsatisfied client as a junior copywriter?
Read our practical tips and our responses. For sure what we’ve learned so far is that every time we interact with other copywriters, our mentorship muscle gets stronger. Also, we have noticed that mentorship nurtures our leadership skills, ignites creativity, and sparks an unparalleled sense of fulfillment in contributing to the growth of others.
How Can I Get Better At Copywriting?
Question: Hey there, Ideadeco Team. I really need your help! I am a copywriting student and I feel that everything I write just sucks. Could you please help me to understand how can I get better at copywriting?
Answer: Hey there, aspiring copywriter! It’s great to see your enthusiasm and determination to improve your skills. Becoming a copywriter and joining a creative team is an exciting journey, and I’m here to offer you some advice that may help you along the way.
Now, about those headlines and body copy that leave you feeling unsatisfied. Remember, Rome wasn’t built in a day, and copywriting skills aren’t honed overnight. It’s a gradual process, so be patient with yourself.
One technique that can help is studying successful headlines and body copy from renowned copywriters. Analyze what makes them effective and try to incorporate those elements into your own work. With time, you’ll develop a keen sense of what works and what doesn’t. Use pencil and paper to create your next copy. Read the full answer for other ways to get better at copywriting…
Why is there such a high demand for exceptional online content?
Question: Why is there such a high demand for exceptional online content?
Answer: Every day, billions of people turn to the internet to seek information, find entertainment, connect with others, and make purchasing decisions.
In this sea of endless options, businesses face a daunting challenge: how can they capture the attention of their target audience amidst the noise? The answer lies in high-quality, engaging, and relevant online content.
First and foremost, remarkable content has the power to captivate. In a digital space flooded with an overwhelming amount of information, it’s vital to stand out from the crowd.
People are drawn to content that resonates with them, educates, entertains, and inspires. Whether it’s a blog post, a video, or social media content, engaging material creates an immediate connection with the audience, inviting them to stay, explore, and ultimately, take action.
By offering valuable insights, stories, and experiences, high-quality content can capture the hearts and minds of your audience, leaving a lasting impression. The demand for exceptional content arises from the need to leverage SEO as a powerful tool to drive organic growth. Read the full answer about the high demand for exceptional online content…
How to deal with an unsatisfied client as a junior copywriter?
Question: My content writing for a website left the client unsatisfied with the result. It was a huge dip in my confidence. What should I do?
Answer: Firstly, don’t be too hard on yourself. Writing copy for a website involves a delicate balance of understanding the client’s expectations, target audience, and brand voice. It’s natural for clients to have differing opinions and preferences. Instead of viewing their feedback as a personal critique, embrace it as an opportunity to refine and improve your skills.
Consider scheduling a follow-up meeting with the client to gain a deeper understanding of their concerns. This will not only demonstrate your commitment to delivering quality work but also provide valuable insights into their specific expectations.
Actively listen to their feedback and ask clarifying questions to ensure a clear understanding of their vision. This will help you tailor your approach and future revisions more effectively. Read the full answer for the best ways to deal with unsatisfied clients…
One Last Note
I invite you to join me on this educational journey, where we (as older and more experienced copywriters) unravel and share the secrets to make the road smoother for newcomers.
Let your guidance inspire, empower, and arm with knowledge other copywriters, helping our community to grow amidst the chaos and uncertainty after the rise of AI technology.
Areti Vassou — Founder of IDEADECO SEO Copywriting Agency
