Areti Vassou – Medium

Areti Vassou
in
IDEADECO

Consequences of Poor Briefings

The Critical Role of Clear Instructions

2 min readApr 11, 2024

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Consequences of Poor Briefings

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Areti Vassou
in
IDEADECO

The Importance of Consistency

Structure Works Inside-Out

7 min readMar 23, 2024

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The Importance of Consistency — Painting by Areti Vassou

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Areti Vassou
in
IDEADECO

Connect With Your Inner Compass

Life Lessons & Mentoring Tips

1 min readMar 18, 2024

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Forest in the morning by Areti Vassou

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Areti Vassou
in
IDEADECO

Top Skill: The Power of Saying No

Being a woman in the tech industry was never easy. It wasn’t easy for me when I started my career back in 1993, and for sure, it’s not easy…

3 min readFeb 29, 2024

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Top Skill: The Power of Saying No

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Areti Vassou
in
IDEADECO

Copywriting Resolutions to Keep You Ahead of the Game

New Year, New Vibes! Let’s discuss why setting New Year’s resolutions is the ultimate game-changer for digital word wizards.

4 min readJan 1, 2024

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Copywriting Resolutions to Keep You Ahead of the Game by Areti Vassou

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Areti Vassou
in
IDEADECO

Free Christmas Copywriting Ideas For Business Owners

Let’s make this Christmas the most successful one yet for your business! Get inspiration from our free Christmas Copywriting Ideas and…

5 min readNov 10, 2023

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Free Christmas Copywriting Ideas For Business Owners

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Areti Vassou
in
IDEADECO

What Role Do Soft Skills Play in Digital Copywriting?

Soft skills are the unseen strings that keep together the digital copywriting world, shaping the core of our craft and influencing the…

7 min readOct 7, 2023

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What Role Do Soft Skills Play in Digital Copywriting?

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Areti Vassou
in
IDEADECO

9 Copywriting Values Worth Embracing

Keeping your team aligned with the core copywriting values of your agency is the most important factor for fostering business growth and…

4 min readAug 27, 2023

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9 Copywriting Values Worth Embracing

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Areti Vassou
in
IDEADECO

3 Top Copywriting Questions Answered by Areti Vassou

For some days now, it was in my mind to write an article about the immense significance of empowering and mentoring those who are taking…

5 min readJul 22, 2023

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3 Top Copywriting Questions Answered by Areti Vassou

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Areti Vassou
in
IDEADECO

The Art of Asking the Right Questions in Brand Copywriting

Today, we will explore questions’ strategic role behind effective brand copywriting and audience-targeting actions. After all, all…

3 min readJul 17, 2023

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Areti Vassou

Areti Vassou

Managing Director at IDEADECO SEO Copywriting Agency, providing Content Strategy, SEO, Copywriting, Branding, Email Marketing. www.ideadeco.co

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