Consequences of Poor Briefings

The Critical Role of Clear Instructions

Poor briefings have far-reaching ramifications. First and foremost, they lead to a significant misalignment between client expectations and agency deliverables. This misalignment often results in numerous revisions, project delays, and, ultimately, dissatisfaction on both sides.

Furthermore, agencies report that inadequate briefs stifle creativity, forcing teams to work with insufficient information or unclear goals. This not only diminishes the quality of the output but also impacts…