Copywriting Resolutions to Keep You Ahead of the Game

Areti Vassou
IDEADECO
Published in
4 min readJan 1, 2024

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New Year, New Vibes! Let’s discuss why setting New Year’s resolutions is the ultimate game-changer for digital word wizards.

First, it’s our secret weapon to keep up with the ever-changing world of copywriting. Think about it — marketing and communication are like fashion; they never stay the same. By setting those resolutions, we promise to stay on top of digital marketing, SEO, and all the new tech stuff. It’s like a refresh button for our skills, ensuring we’re always on point and our work stays.

Creativity and innovation — are our bread and butter, right? Setting resolutions is like fuel for our creative engines. It pushes us to try new writing styles, dive into different genres, and embrace those wild creative challenges. Keeping our creativity fresh means we keep churning out content that’s not just good but gold!

Copywriting Resolutions to Keep You Ahead of the Game by Areti Vassou

Career-wise, resolutions are our roadmap to awesomeness. Whether snagging those high-profile gigs, bulking up our portfolios, or hitting our income goals, these resolutions are like our personal cheerleaders, keeping us driven and on track.

And hey, we can’t forget about self-care! As word ninjas, sometimes our work-life lines get a bit blurry. That’s why resolutions about time management and mindfulness are key. It’s all about staying mentally and physically sharp because that’s when we do our best work.

Network, network, network! In our world, who you know matters as much as what you know. Setting goals to hit up networking events or get chatty on professional platforms isn’t just good for business; it’s great for feeling connected and inspired.

Tech alert! With AI and all those snazzy new software tools revolutionizing content and SEO, we’ve got to stay tech-savvy. Resolutions to learn and use these tools? Yep, they’re a big deal. They make our work smarter, faster, and way more impactful.

  1. Write Daily: Commit to writing something every day, no matter how small. Consistency is key to honing your craft.
  2. Explore Different Genres: Challenge yourself by writing in genres outside your comfort zone. This could be anything from poetry to technical writing.
  3. Attend Workshops and Webinars: Regularly participate in educational events to learn new techniques and stay updated with industry trends.
  4. Read Widely: Dedicate time each week to read. Include a mix of fiction, non-fiction, and industry-related material.
  5. Study Copywriting Masters: Analyze the work of successful copywriters. Understand what makes their writing effective and incorporate those learnings into your own style.
  6. Learn About Your Clients’ Industries: Gain a deeper understanding of the sectors you write for to produce more insightful and relevant content.
  7. SEO and Analytics: Learn the basics of SEO and how to use analytics to measure the impact of your writing.
  8. Social Media Savvy: Understand how to use social media platforms for content promotion and engagement effectively.
  9. Content Management Systems: Familiarize with popular CMS platforms to streamline your content creation process.
  10. Creative Exercises: Regularly engage in exercises that spark creativity, like word association games or brainstorming sessions.
  11. Keep a “New Ideas” Journal: Document your thoughts, observations, and ideas. This can be a goldmine for future projects.
  12. Collaborate with Others: Collaborate with other creatives for fresh perspectives and ideas.
  13. Join Copywriting Communities: Engage with online forums, social media groups, or local clubs to connect with other professionals.
  14. Attend Industry Events: Whether virtual or in-person, these events are great for learning and networking.
  15. Collaborate on Projects: Working with others can open new opportunities and broaden your experience.
  16. Specific and Achievable Targets: Break your goals into small, manageable tasks with clear deadlines.
  17. Track Your Progress: Regularly review and adjust your goals to stay on track.
  18. Celebrate Milestones: Acknowledge and celebrate your achievements, no matter how small.
  19. Inspirational Material: Regularly consume content that inspires you, be it books, podcasts, or movies.
  20. Mentorship: Seek out a mentor for guidance, support, and motivation.
  21. Reflect on Your Journey: Regularly take time to reflect on your progress and the lessons learned.
  22. Work-Life Balance: Prioritize your time to ensure a healthy balance between work and personal life.
  23. Mindfulness Practices: Incorporate activities like meditation or yoga to reduce stress and boost mental clarity.
  24. Regular Exercise: Keep physically active to maintain energy levels and overall health.

So there you have it! Resolutions aren’t just wishful thinking; they’re our strategy for staying motivated, focused, and totally aligned with our professional dreams and personal values.

These goals are like our own boardroom, especially for the freelance warriors, keeping us on the straight and narrow to success. Let’s make this year our best one yet!

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Areti Vassou
IDEADECO

Managing Director at IDEADECO SEO Copywriting Agency, providing Content Strategy, SEO, Copywriting, Branding, Email Marketing. www.ideadeco.co