What is SEO Copywriting?
The art of telling a great story for the right reasons at the right moment
SEO copywriting is the creative & technical process of crafting online content that uses all the right elements in order to rank higher in ALL search engines, starting with Google. SEO copywriting is responsible for driving traffic, boosting the level of engagement, expanding the community of visitors & followers, and finally building trust & loyalty to transform visitors into clients.
- This is copywriting: [X] company sells the best oranges.
- This is SEO copywriting: If oranges could choose the best company to invest their juices, they would choose [X] company. Remember that next time you get fresh orange juice for your kids.
- This is marketing copy: Fresh orange juice is looking for you.
These sentences say the same thing but they aim to a different level of connection. Which of all would make you buy orange juice? That’s right, number 2.
SEO copywriting creates the conversation stimulus about a specific idea that reaches out to a certain primal need. The need to solve [A]. You can replace [A] with anything you can think of.
Of course, SEO copywriting services spread out to a vast area of actions, such as:
- Create new content often
- Update existing content
- Responsible for appropriate Keyword research
- Apply SEO content best practices
- Measure the effectiveness of SEO strategy and tactics
- Always ensure accuracy, relevancy, mobile-friendliness, and UX
- Use content management tools to build, design, and manage different types of content
- Monitor all channels for errors, alerts, questions, and inquiries and resolve with a sense of urgency and professionalism
- Use digital research tools to identify search trends
- Create content that optimizes search results
- Study data to understand what targeted customers are looking for, how they engage with a brand’s digital presence
- Develop optimized content for websites, blogs, social media, white papers, ebooks, retail sites
- Write, proofread, and edit creative content across different mediums
- Assist the Marketing Department on content and media material
- Collaborate with designers, PR, and other professionals
- Manage digital correspondence (e-mail, letters, packages, etc.)
- Create and update records and databases
- Prepare presentations
- Submit reports
Have in mind that the aforementioned responsibilities are applied for every single goal for each project. One client can have at least 2–6 ongoing projects.
What does an SEO Copywriter?
The ideal SEO Copywriter is ready to create the best possible content under any given situation. Must have a mentality of a vivid problem solver that can undertake all kinds of content, marketing, and product tasks, even in short notice.
As a multitasking professional, wearing many hats includes being ready to support the rest of the team to work efficiently. The ultimate characteristic of excellent SEO copywriters is their superb communication skills based on a detail-oriented mindset. They know all the details, behind the details, behind all the dark corners, behind the fears we don’t even know that we have. And they are always two steps ahead with their SEO Copywriting Services.
SEO Copywriters are the glue that keeps together the world of cold data with the world of creativity. They are the people capable to balance writing for search engine machines and writing for human eyes, making compelling stories out of thin air.
You can find their work in all the little and big corners of the digital world:
- Website content
- Blogs
- Social Media posts
- Introductions for social media accounts
- Ads
- Newsletters
- Digital research and surveys
- Digital interviews
- Short marketing copy
- Long marketing copy
- Copywriting briefs
- Email campaigns
- Landing pages
- Product descriptions
- Service descriptions
- Chat texts
- Visual files description
About Areti Vassou & Ideadeco.co
We believe there is a better way to practice digital marketing. We prefer to focus on ethics, passion, and work through the unique vision of each project. We like ideas that make this world a better place for us and for the next generations. Profit is only one of the factors that define which accounts we choose to work with. Read more about our journey…
Our team specializes in increasing websites’ authority and ranking status with our awarded SEO Copywriting Services. Ideadeco’s headquarters are located in Athens Greece but we deliver our SEO Copywriting Services globally. We create unique content in English and Greek. Since 2020, our collaboration with 18 (+3) Content Marketing Agencies, from all over the world, has added the option to deliver SEO optimized content in 8 languages.
Creating SEO Content can refer to entirely new ideas or even upgrading existing content on a client’s digital assets. Among our satisfied clients, our team is famous for taking seriously the overall digital voice and branding through all existing digital accounts, even the ones that are left forgotten for years. Having a sensitive eye for consistency and authenticity has brought us many challenging Digital & Content Marketing Projects to our doorstep.
We love to solve difficult puzzles. We are crazy about SEO Copywriting Strategy and Branding. And our clients love to bring us more and more and more, year after year.
Hiring your personal SEO Content Writer and a team of SEO Copywriters has never been easier. Do you have a blog or a website that needs fresh and outstanding content? Then send us a message and we will respond immediately.
